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		<title>Ad Agencies Unprepared for Industry Change</title>
		<link>http://www.adafter.com/2009/01/15/ad-agencies-unprepared-for-industry-change/</link>
		<comments>http://www.adafter.com/2009/01/15/ad-agencies-unprepared-for-industry-change/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 20:19:46 +0000</pubDate>
		<dc:creator>Cem ARGUN</dc:creator>
				<category><![CDATA[Ad Agencies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital / Social]]></category>
		<category><![CDATA[English]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[WOM / Viral Marketing]]></category>
		<category><![CDATA[advertising agencies]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[e - commerce]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[online world]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.adafter.com/?p=299</guid>
		<description><![CDATA[From WOMMA Word: The Institute of Practitioners in Advertising (IPA) has warned that advertising agencies face growth of just 1.2% a year by 2016 if the industry fails to tackle the changes to the media created by sites such as Facebook, YouTube, and Twitter. The IPA warned that not enough agencies are adjusting to the [...]


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