Posts Tagged ‘digital media’

Digital accounts for 25% of WPP’s income, says Sorrell

05.26.09 | Author: Cem ARGUN | Posted in Advertising | No Comments »
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I’ve just been informed that Sir Martin Sorrell appeared on Charlie Rose show, for a delightful chat of 40 minutes you won’t regret at all. I wish I could talk to him everyday. Well, this is the next best thing I can get, for now, as he is genuinely neither on Twitter, nor Friendfeed (there [...]

Ad Agencies Unprepared for Industry Change

01.15.09 | Author: Cem ARGUN | Posted in Ad Agencies, Advertising, Digital / Social, English, Media, Social Marketing, WOM / Viral Marketing | No Comments »
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From WOMMA Word: The Institute of Practitioners in Advertising (IPA) has warned that advertising agencies face growth of just 1.2% a year by 2016 if the industry fails to tackle the changes to the media created by sites such as Facebook, YouTube, and Twitter. The IPA warned that not enough agencies are adjusting to the [...]