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Posts Tagged ‘CAP&DESIGN’

IKEA moves Sweden’s capital from Stockholm to Seattle

08.27.2009 · Posted in Branding & Identity Design

Today a new friend‘s FriendFeed post reminded me of IKEA’s dramatic brand identity change I discovered a while ago when I was digging information about the recent Turkish ad agency pitch. I couldn’t believe my eyes, Futura based IKEA Sans and Century Schoolbook based IKEA Serif were replaced by Verdana. This was to me and ...

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