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Archive for the ‘English’ Category

IKEA moves Sweden’s capital from Stockholm to Seattle

08.27.2009 · Posted in Branding & Identity Design

Today a new friend‘s FriendFeed post reminded me of IKEA’s dramatic brand identity change I discovered a while ago when I was digging information about the recent Turkish ad agency pitch. I couldn’t believe my eyes, Futura based IKEA Sans and Century Schoolbook based IKEA Serif were replaced by Verdana. This was to me and ...

Bob Garfield’s Chaos Scenario

08.25.2009 · Posted in Advertising

The Chaos Scenario by Bob Garfield “The Chaos Scenario is about the historic re-ordering of media, marketing and commerce triggered by the revolution in digital technology and business’s introduction to a new age of human endeavor. Want to understand the changes wrought by the digital revolution and how your business can thrive in a post-advertising age? ...

Digital accounts for 25% of WPP’s income, says Sorrell

05.26.2009 · Posted in Advertising

I’ve just been informed that Sir Martin Sorrell appeared on Charlie Rose show, for a delightful chat of 40 minutes you won’t regret at all. I wish I could talk to him everyday. Well, this is the next best thing I can get, for now, as he is genuinely neither on Twitter, nor Friendfeed (there ...

Ad Agencies Unprepared for Industry Change

From WOMMA Word: The Institute of Practitioners in Advertising (IPA) has warned that advertising agencies face growth of just 1.2% a year by 2016 if the industry fails to tackle the changes to the media created by sites such as Facebook, YouTube, and Twitter. The IPA warned that not enough agencies are adjusting to the ...

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