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Archive for the ‘Advertising’ Category

Digital accounts for 25% of WPP’s income, says Sorrell

05.26.2009 · Posted in Advertising

I’ve just been informed that Sir Martin Sorrell appeared on Charlie Rose show, for a delightful chat of 40 minutes you won’t regret at all. I wish I could talk to him everyday. Well, this is the next best thing I can get, for now, as he is genuinely neither on Twitter, nor Friendfeed (there ...

Ad Agencies Unprepared for Industry Change

From WOMMA Word: The Institute of Practitioners in Advertising (IPA) has warned that advertising agencies face growth of just 1.2% a year by 2016 if the industry fails to tackle the changes to the media created by sites such as Facebook, YouTube, and Twitter. The IPA warned that not enough agencies are adjusting to the ...

AdAge suffers from print costs, blames it on free online content

01.12.2009 · Posted in Advertising, English, Media, Print

Will Online Publishing Be Forced Back to Pay Model? NEW YORK (AdAge.com) — We will witness a movement back toward the for-pay online publishing model in 2009, says Ad Age Editor Jonah Bloom. In this commentary looking at the media year ahead, Bloom notes that there are more publishers than online advertisers to support them. ...

İspiyoncu çalışan Leo Burnett’ten “%17,65 komisyon” kaptı!

The suit was a result of whistle-blowing by two former Burnett employees. Among the allegations in the lawsuit, filed in 2004: Burnett was treating the work of its own internet unit as if it was performed by a third-party contractor, as well as inflating the costs of subcontractors it worked with, in order to increase ...

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