Cuma günü bir sosyal medya blogunda yayınlanan “Trendyol’un Anlatılmayan Hikâyesi” özel haberinin 1. bölümünü okudum. Ses getiren, dikkat çeken ve provokatif bir yazı olduğunu teslim etmek gerek, ancak Türkiye’nin sosyal medya rehberi iddiasıyla internet yayıncılığı yapan bir site için yazının sübjektifliği ve üslubu birçok kişi gibi beni de rahatsız etti. Öncelikle belirteyim ki yanlış anlaşılmasın, [...]
OnurAir’e neden ve nereden döndük anlatayım. Dün Gökhan Aydın sağolsun Twitter reklam blogundan bir yazı paylaştı ve tesadüfen çok ilginç birkaç konuda kafa patlatmamızı tetikledi: Twitter 2011′de en çok RT edilen tweeti açıklamış: advertising.twitter.com/2011/12/yearin… ~100.000 RT, ama Wendy’s’in yine de 56.000 takipçisi olması manidar. — Gökhan Aydın (@hgokhanaydin) December 16, 2011 Söz konusu blog yazısında yılın en [...]
On November 17, 2009, at the Google Day in Istanbul, Jack Flanagan (EVP of comScore) presented some hardcore insight about the role of Turkey in the digital world. This was no surprise to most of us, as ComScore has been publishing impressive news and reports regarding the Turkish market, for quite some time. (November 11, 2009; July [...]
“…Weeks later a funeral was held. All of Ireland was in attendance. Including John Jameson.” Bunu Paylaş:EmailDiggPrintRedditStumbleUpon
Rest in peace master. Bunu Paylaş:EmailDiggPrintRedditStumbleUpon
Today a new friend‘s FriendFeed post reminded me of IKEA’s dramatic brand identity change I discovered a while ago when I was digging information about the recent Turkish ad agency pitch. I couldn’t believe my eyes, Futura based IKEA Sans and Century Schoolbook based IKEA Serif were replaced by Verdana. This was to me and [...]
The Chaos Scenario by Bob Garfield “The Chaos Scenario is about the historic re-ordering of media, marketing and commerce triggered by the revolution in digital technology and business’s introduction to a new age of human endeavor. Want to understand the changes wrought by the digital revolution and how your business can thrive in a post-advertising age? [...]
